One of the great challenges in business is to "resist the drift".


Whether you're operating solely in the Adelaide Hills, right across Australia or even exporting, it can be all too easy to keep doing things a certain way simply because that's how you've done them before.


The danger, of course, is that as markets inevitably evolve and customer expectations rise, your business can be left behind.


But with a little creativity and energy it's entirely possible to take control and chart the course of your choosing.


By taking a fresh, proactive approach to your branding, marketing, product or service delivery and public relations activity, you can not only respond to changing customer tastes, but actually influence them in your favour.


It all starts with good ideas. And that's something I just may be able to help you with.

Mikyla Gilbert

ideas chick
Mikyla Gilbert is a former Senior Marketing and Communications Manager for SA Great, Marketing and Promotions Manager SA/VIC for Greater Union, Editor of the Adelaide Hills Weekender and Sightseeing SA newspapers, freelance journalist and event manager.

Mikyla grew up in the Hills and is a proud Hills dweller with a deep affection for the region, a passionate desire to see its businesses flourish and the energy, creativity and intimate understanding of the local environment to help make it happen.